Fashion and Marketing Talks

In this article, you can gain more insight into how MUJI creates its sustainability strategies, supports its local partners, and co-creates with its customers.

Creating brands with values, brand essence, and consistent personality. A good example: `` MUJI``.

Tony's Chocolonely first Package The last example, after we dealt with Soko, Yoni, M-Pesa, and Redlocker in our previous blog article for combining the social purpose with a high-quality product and the right marketing and branding strategy, is Tony`s Chocolonely . The famous Dutch brand is striving for 100% slave free chocolate and is a disruptor for its industry. This brand was chosen again for my favorite book ``Brand the Change`` from Miltenburg. For their introduction st

Sustainable brands should formulate their cause more carefully.

Foto von Shane Rounce auf Unsplash The Brand the Change book by Anne Miltenburg is a wonderful guide for changemakers and social...

Photo by Tobi on Unsplash In his book for Greener Marketing, John Grant often mentioned the role of marketers, especially advertisers, in today’s consumption culture, and how we should use our influential power well (Grant, 2020). In his book, he mentioned many strategies that we would focus on later in every chapter, but now, I would like to give another example from Gabriel Ajuoro, the Creative Director, and many Cannes Lions winners for the Havas Lynx advertising agency. M

Why do small or sustainable brands need branding? The book called Brand the Change by Anne Miltenburg mentions this problem in her book, providing a perfect branding strategy with lots of successful and useful examples from all over the world, from Tony’s Chocolate to the Cancer Research Institutes. According to my knowledge about sustainable marketing, the cause of your startup or organization is definitely very important, as well as how you deliver your message to your targ