Fashion and Marketing Talks

Tony's Chocolonely first Package The last example, after we dealt with Soko, Yoni, M-Pesa, and Redlocker in our previous blog article for combining the social purpose with a high-quality product and the right marketing and branding strategy, is Tony`s Chocolonely . The famous Dutch brand is striving for 100% slave free chocolate and is a disruptor for its industry. This brand was chosen again for my favorite book ``Brand the Change`` from Miltenburg. For their introduction st

Sustainable brands should formulate their cause more carefully.

Foto von Shane Rounce  auf Unsplash   The Brand the Change book  by Anne Miltenburg is a wonderful guide for changemakers and social...

In his book for Greener Marketing, John Grant often mentioned the role of the Marketers, especially advertisers in today’s consumption...

Why do small or sustainable brands need branding? The book called Brand the Change by Anne Miltenburg mentions this problem in her book,...