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A SUCCESSFUL BRAND FOR CAUSE: TONY`S CHOCOLONELY
Tony's Chocolonely first Package The last example, after we dealt with Soko, Yoni, M-Pesa, and Redlocker in our previous blog article for combining the social purpose with a high-quality product and the right marketing and branding strategy, is Tony`s Chocolonely . The famous Dutch brand is striving for 100% slave free chocolate and is a disruptor for its industry. This brand was chosen again for my favorite book ``Brand the Change`` from Miltenburg. For their introduction st
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First Steps of Branding for Social Entrepreneurs
Foto von Shane Rounce auf Unsplash The Brand the Change book by Anne Miltenburg is a wonderful guide for changemakers and social...
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