Fashion and Marketing Talks

Sustainable brands should formulate their cause more carefully.

Photo by Tobi on Unsplash In his book for Greener Marketing, John Grant often mentioned the role of marketers, especially advertisers, in today’s consumption culture, and how we should use our influential power well (Grant, 2020). In his book, he mentioned many strategies that we would focus on later in every chapter, but now, I would like to give another example from Gabriel Ajuoro, the Creative Director, and many Cannes Lions winners for the Havas Lynx advertising agency. M